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How many users are searching on ChatGPT and Perplexity every day?

AI search is the new front page of the internet.


Over 1 million people per day are already using tools like ChatGPT and Perplexity to find what they need.. from local plumbers to B2B software to e-commerce brands. The way users search has changed, and so has the way businesses get discovered.

AI search engines like ChatGPT and Perplexity don’t show long lists of links like Google. They synthesize answers from across the web and cite just a handful of sources. If your business isn’t one of them, you’re invisible.

This shift is creating an entirely new way people discover brands, get recommendations, and decide who to buy from.

Why This Change Matters

  • AI answers are direct and concise they name businesses and link to a few sources.

  • Only the most helpful content is cited usually less than 5 sources per query.

  • The winners get traffic, leads, and trust without paid ads.

That means if you’re not cited by the AI, you’re not seen. Traditional SEO alone won’t cut it anymore.

How AI Search Engines Work Differently

1. Synthesis > Search

Perplexity doesn’t just find links — it reads dozens of pages and gives a direct summary.

📖 “Perplexity is pioneering answer-based discovery.” — Forbes

ChatGPT’s “Browse with Bing” and custom GPTs now return AI-generated answers with source links, not just web results.

2. Citations Are Everything

AI tools cite what they trust — high-quality blogs, Reddit threads, and credible sources. If you’re not mentioned in those places, you don’t exist to the AI.

🔗 See examples of AI citation in action here:

3. Real Business Discovery Happens in AI Now

“ChatGPT showed me the best [service] in [city], and I just booked with them.”


That’s a real quote from a user in this Reddit thread.

AI isn’t just informational. It’s transactional now.

ChatGPT already lets products appear directly in its results: OpenAI Merchant Guide
Perplexity is actively building product-card experiences for shoppers: Source

4. It’s Not Classic SEO

Most LLMs don’t rank based on keyword stuffing or backlinks. Instead, they prioritize:

  • Clean structure

  • Relevance to the query

  • Entity-level clarity

  • Earned mentions in places like Reddit, Quora, and high-authority blogs

📘 This paper explains it well:

“Generative Engine Optimization: How to Dominate AI Search” – arXiv

What This Means for You

If your content isn't:

  • Easily understood by an AI

  • Cited on trusted sites

  • Structured with fast answers + supporting context

    Then you’re likely invisible in AI search results — even if your Google SEO is decent.

The businesses that adapt to this new AI reality first will be the ones that win the next decade of search.

Helpful Tools to Start Now

GEO Rank Engine Blueprint – Our complete step-by-step system to get your business cited in AI search engines


🛠️ Make.com – Used to automate your content pipeline

📊 Google Search Console – Still useful to monitor organic impact

🔍 ChatGPT Plugins – Use the “Search” GPT to test if your business is being cited

🧠 AI SEO Scanner by Content Harmony – To evaluate if your page is AI-ready

Sources You Should Be Present On

AI search engines heavily rely on:

  • Reddit (threads with real user recommendations)

  • Quora (trusted community answers)

  • Niche blogs (with structured how-to or comparison content)

  • High-authority sites in your vertical (B2B, e-commerce, local, SaaS, etc.)

Want to Rank in AI Results Before Your Competitors?

We cracked the code with the GEO Rank Engine Blueprint — a plug-and-play system that automates everything:

✅ Find what people are asking AI
✅ Create the right content format
✅ Ensure you're cited in trusted sources
✅ Monitor if you're ranking
✅ All without hiring a $3k/month agency

👉 Click here to get the Blueprint now

Subscribe now.

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We’re growth hackers obsessed with cracking the future of lead generation. At GEO Rank Engine, we help businesses rank in AI search engines like ChatGPT and Perplexity, before their competitors even know what GEO is.